Mobile First Design

Let's face it, our readers prefer purchasing a new iPhone every other year than buying a computer. Computers are for nerds. There I said it.

In 2015, designing a website for desktops and laptops when our readers will only view it on their iPhone is embarrassing to say the least. So, when are we going to start designing with the predominate mobile audience in mind?

It's the dominating statistic: 61% of my website viewers are on mobile. The majority of these views come from iPhone's Safari browser. This is a trend that I'm seeing everywhere including with older demographics; even 65+ (I work closely with the oldest operating HOA in San Antonio and eight public golf courses).

Using a computer just as much as your iPhone makes you elite. Unfortunately, not everyone is elite. That's why we cannot design for ourselves anymore (not that we ever should have). Some leave their laptops off most of the time. I guess laptops remind people of work and school.

So moving forward, we need to ask our friends to check out our websites as we are developing them. If they grow impatient with how slowly it loads or how many finger flicks it takes to scroll down the pages – redesign it. The desktop versions of our websites are the best around, scoring a 77 easily in Google's PageSpeed Insights, but if the mobile site makes our audience put down their phone in boredom, that's a clear sign of failure.